of the Korean people. And the final value provided by SPAO is low price. The products of SPAO cost only 80-90% of its competitor UNIQLO.
d. Positioning
SPAO has decided to go for “Same-for-the-Less” positioning. The brand offers comparable quality with other fast fashion industries but at a lower price. SPAO communicates the products’ high quality through the usage of premium quality mat
Spain, Greece and the United Kingdom can affect FedEx through tariff and trade related costs.
5) Public perception (awareness and reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media an
communication. Also they have program for workers to improve human resources environment and develop skills. H&M which has the biggest markets in the world has 3 big policies for human resources management. The Medias applaud H&M’s system. However, there are also merits and demerits of each brands human resources management. There are many big and famous SPA brands in the world and Korean SPA b
of fastfood considering the taste ofKorean who have rice products everyday. Also the company pursue creating new food culture and satisfactory of customers
3. Corporate philosophy - contribute to the community with hot lunch box
• Quality : keep up the both quality and quantity
• Service : serve as best as one can with customer-oriented
of H.O.T. caused a scene by threatening to commit suicide. Like this, they have great ripple effect for their fans. In these reason, fandom effect of second generation is greater than fandom of first generation, so TVXQ had have fan club is concreted officially around 800,000 fans. But, there are many changes in fan culture of idol from second generation. Because communication is developed, fans
Korean foodincreasing number of vegetarian )
-Korean government establish globalization ofKorean food policy
-high awareness of other food
(Chinese food,
Japanese food and others.)
-negative images about Korean food(hygienic conditions and atmosphere)
-low awareness ofKorean food
-South Europe, Italy, Spain, Portugal, Greece, etc., the country and the character is quite similar.
1. An outline of a nation
A. Characteristics of a nation
a. Language
Spain’s official language is Spanish (español). It is spoken by the vast majority of its people. Spanish has two major dialects—Andalusian and Castilian—which differ in their pronunciation of certain sounds. In a number of regions ofSpain other languages are also important. Catalan, a relat
Korean market. They note that Korean customers tend to prefer foreign brands so they can convey a sense of having a high social status.
2. Analysis of ZARA
1) Introduction of ZARA
① The history of ZARA
1963~1974 Foundation of Amancio Ortega Gaona INTITEX
1975 Open the first ZARA store in Spain
1976~1984 Spreading the ZARA store in the main cuties ofSpain
1985 Overseas expansion
Ⅰ. Origins and history
1. Early days
The ILO was created in 1919, as part of the Treaty of Versailles that ended World War I, to reflect the belief that universal and lasting peace can be accomplished only if it is based on social justice. The Constitution was drafted between January and April, 1919, by the Labour Commission set up by the Peace Conference. The Commission was composed of
South Korean Multinational automaker
The world’s 4th largest
Automobile manufacturer
Fastest growing automaker
Selling vehicles in 193 countries
Various production, sales and service base all over the world
Realization of possibilities
United sense of responsibility
Respect for mankind
bring a new perspective to automobiles
2) innovate mobility solut